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Automatic Digital Tape Measure

$60.00 $49.99

Digital Tape Measure, 16 Feet, Red

(10 customer reviews)

From the manufacturer

– The original digital tape measure. Measuring made easy

– Rugged, durable, weather resistant, made of poly carbonate plastic. Large digital display

– 3 memory functions: short term measurement hold. 2 long term memories

About the Product

The tape measure has remained virtually unchanged for over 100 years until now. The eTape16 digital tape measure revolutionizes not only the tape measure but also expands its utility as never before envisioned. The large digital display provides easy reading while the advance features are readily accessible. These features include 3 memories, US or metric units, centerline calculation, re-zero and Inside/Outside measurements. In addition to its advanced features, the eTape16 incorporates a sleek modern design. Made of poly carbonate plastic, the eTape16 is made to last in the most rugged of environments.

More Simple

The large digital display provides an easy-to-use traditional measuring tape with digital readouts and functions. As you pull out the measuring tape blade, the measurement displays on screen for easy reading. To save simply tap a button. It also converts measurements quickly from fractions to decimals, or inches to centimeters and calculate midpoints (great for helping to hang a picture). And finally, no need to bend the tape when measuring into a corner, just select the back of the device as the starting point.


In addition to its advanced features, the eTape16 incorporates a sleek modern design. Made of polycarbonate plastic, the eTape16 is made to last in the most rugged of environments. Auto shut off when not in use, uses a coin battery 2032 that will last up to 64 hours of continuous usage.


Finally, the technology revolution makes an advanced tape measure a reality. With the eTape16, measuring is made more simple, reliable and accurate. You will be amazed in the many ways you will utilize the eTape16 digital tape measure that were not possible with an ordinary tape measure. Be a part of the eTape16 revolution, ‘Measure it, Read it, Record it!’.




1st Generation, Generation-2

  1. Mark Terrano

    I’m doing home remodeling and need to take a lot of measurements. This feels a *lot* more accurate than my current tape because I’m not having to squint or crane my head around things to take a reading, bold and clear display with feet, inches, fractions. Instant conversion between units is handy. I like the centering function too – one button gives you the ‘half’ distance of the measurement – very useful feature for picture hanging. Every home contractor I’ve had over that sees this in action wants one like it.

  2. Tom A Syfrett

    This tape measure is very versatile.The front of tape or back of tape measurement options are a great plus, no more bending the tape into the corner and interpreting the measurement.You also set the tape to give you the mid point of your measurementLast but not least the hold function is awesome! How many times do you read the tape and as soon as you climb down from your ladder and go to make your cut, you have forgotten what the measurement was? The hold function lets you measure, push the hold button climb down and when you get to the saw the measurement is there for you to read.I don’t know how durable it is because I have only had it a couple of months, but so far so good.

  3. Leonardo Medina

    I gave this product four (4) stars (yeah yeah, I know, there’s only 3 kinds of people in this world, those who can count and those who can’t but allow me to explain) because it’s marketed as “measuring is made more simple, reliable and accurate.” But as mentioned in many of the reviews, the digital reading is definitely inaccurate by 1/16 of an inch. Not good for tackling projects that call for precision measurements such as finish carpentry where a 32nd of an inch really matters. Excellent for tasks that do not require precision measurements such as rough carpentry, drywall, plumbing, electrical or simply hanging a picture. Three major features I so love about this little device are the memory, the center line, and using the back of the tape to obtain a measurement up to the corner of a wall. Simply put, AWESOME! And so, I am compelled to give this product an extra star because it impressed me that it still works after dropping it in a bucket of water not once but twice in different occasions. I highly recommend this product and will definitely purchase a few of ’em to give as birthday and X-mas gifts to my family and friends who work in the constructions industry.

  4. Amazon Customer

    Love it, allows me to work much faster when not having to look down so close to see measurements and the memory feature is great can save two measurements so after taking measurements and walking over to saw can just bring it up on tape no forgetting and then have to re-measure. Very accurate compared it to “normal tape” and digital calipers and was dead on. Just remember when using outside of tongue to switch with arrows.

  5. Sergey Yarygin

    It is convenient to switch between different measurement systems by just a click. Sometimes I need measuring in inches, sometimes in inches and feet, sometimes in metric units.Other reviews say that it indicates 1/16 inch less than the actual length. It turned out, that is how it supposed to work. It does not round the measurement to the nearest value, but rather trunkets it. As long as you know this, you are good. A simple way to fix it is to stick a 1/32 inch thick pad to the measuring edge of the device. It will cause the device to “round” the numbers instead of trunketing them.

  6. LanzBoy

    This tape measure is very practical.I have owned one for 6 months. Unfortunately it got stolen.The tape have some neat features that will make measuring a breeze. The top display is crisp and accurate, it also have good viewing outside on bright sunny days. The top also features the memory buttons. There are 2. You can measure and store two different measurements and recall them at any time. You can also record over, or simply delete. On one side there’s a handy pocket clip and on the other there are the buttons that do all the magic.The hold button will hold the measurement in question and the display will blink. Once you’ve written down or cut the material, by holding the hold button you can reset the tape measure.The middle button let’s you find the halfway point of your measurement. So if you measure 4in it’ll half to 2 in. It also will work with fractions. Say you have 7 1/8 in. It’ll find the middle of it.The measuring set button will allow you to set what system you want to measure. Metric or inches. Shows feet and inches also.The start point button will let you measure from the front of the tape, like normal, or the arrow pointing back will start the measurement from the back of the tape. This is good to measure inside corners from a window, for instance. Look for the arrow on the bottom of he display.The tape measure is very accurate. I found that sometimes I had to remove and reinstall the battery for it to reset to start measuring from the 1/16″th mark. Otherwise it would start from. The 1/4″ mark.If you want to simplify your life get this tape.I am buying a new one to replace the one stolen.Like other reviews had mentioned, you may have to baby this tape a little more than a regular tape measure. But I found no problem when I dropped mine. And I have done so a few times. Only a few scratches. Still worked great!!!Would recommend this tape measure!!

  7. INDIcisive

    …and sports the following changes.- The memory save buttons (1 and 2) have been relocated to the silver circular wheel with memory recall for each. The yellow tape is now marked with inches and opposing centimeters.- The yellow tape underside is still blank.- It measures from tape end to tape exit slot OR from tape end to furthest end of tape measure body at it’s base.- A easy button push causes it to display distances between (and convert), 10ths of inches, 100ths of feet, centimeters, feet-inches-16ths, inches-16ths, all while the tape measure is being used.- When you save two distances using the M1+ and M2+ buttons, then after retracting the tape, and viewing those measurements, if you press the conversion button it will display the saved distance into one of 5 converted distances (as noted above). Handy.- Pull the tape measure out and it turns ON, leave it alone for 5 minutes and it turns OFF.- There is no laser measure here, it simply internally measures the amount of tape pull.- Etched into the display circuit board is a Zero function and a bluetooth symbol. They could be seen if those functions were illuminated, but I found no obvious way to activate them. The manual does not describe how either.- It takes one 2032 coin battery and measures up to 16.4ft.It’s weighty in the hand and seems to be pretty accurate (I tried but failed to confuse it).Only time will tell how it holds up to my rough treatment.

  8. Kara K Jones

    Ok, this tape measure has exceeded all my expectations. Seriously, how have I lived this long without it?!?! Yes, it really does provide an accurate digital readout of whatever it is you’re measuring. Perhaps the standout of the tape could be a little better at barely 5 feet, however, the blade is stronger than expected. The measurements on the blade are bold, easy to read with standard imperial numbers on the top of the tape and metric on the button – a feature that’s not always easy to find in a tape measure. I do wish they had included the long vertical feet marks every 12 inches on the tape itself – I didn’t realize I would miss this small feature as much as I do. However, I’ve found the digital options to be highly useful and accurate making up for what’s lacking. In addition to the two memory buttons, a hold feature (which they refer to as short term memory), centerline and re-zero options; you can view the measurements in a variety of formats: inches and feet with fractions, inches only no feet with fractions, inches only no feet with decimals, feet as decimals, and metric as decimals. The only two improvement suggestions I have for the developer is to add feet marks on the tape itself and make the blade lock on the front easier to disengage. Yes, the blade lock. It’s easy to set simply by pushing down with your thumb. However, to release it, you have to push in and up really hard on the outside ridges near the bottom, which means if you’re in the middle of measuring something, you have to put the measure down turn it around and use two hands just to release it. If the company were to somehow improve this feature where it would work with one hand and add the missing feet marks on the tape, this would seriously be a top contender for the perfect tape measure! But these are small things overall and certainly shouldn’t deter you from giving it a try. This has been a fantastic purchase and without a doubt a tape measure I will be gifting and recommending to many for years to come!

  9. Golfer4Life

    I love it! This product makes projects so much easier and is super accurate. I threw all my other tape measures in the drawer and keep this one out. Favorite feature is how easy it is to measure inside measurements. So for example need to measure closet shelving is spot on. Just got it, so hopefully it’s built to last. Amazed other brands haven’t created their own versions of this yet.

  10. Eric M. Schloegel Jr.

    I literally have a stack of tape measures, every time i go to the hardware store i check them out for something new.After i had a weekend of family and friends over to help with my fence / deck they kept having trouble reading my tape measures. Granted, most of them don’t use tape measure that often so i knew they were going to have a little trouble. After hearing them complain about reading the 1/16 and 1/8 marks i started looking for an easy read tape measure.I came across this digital tape measure, and it looked really cool. It is very accurate, switches easily between units of measure Inch / foot / metric.You can find the center of anything lightning fast with no brain power used.Love the inside / outside feature. Normally you use the tape measure lip as the spot to measure too. I had a bunch of areas that the angle changed so i needed a really good measure for inside to inside. You change it to inside measure and i got perfect cuts every time.Another neat feature, after you measure so far out you can reset to zero and keep measuring out. Very handy for multi run dimensions.The hold feature is very handy so you can measure blindly press the hold button and get a great measure, without straining your neck to read it in odd places.Can save the last 2 measurements for reference, that feature is great because you should always measure twice cut once. Being able to save the measurement ensures a more accurate cut, that you can go back to after getting sidetracked lolDon’t think its heavy duty or ready for a construction site, but it’s awesome for home use and moderate work.

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